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But isn’t the essence of the Web that people can browse to their heart's content, constrained only by their own time. Part of the reason advertisers spend so much money on web ads is because there are so many eyeballs out there online. Make it so people must pay each time they click a link, and the number of eyeballs floating around shrinks dramatically, especially for "fun" websites.
It is extremely tough to say that one type of "information" is a better use of the Internet than streaming color video. Most times, that might be the case, but who knows when watching a video might matter a lot? Making blanket judgments about traffic based on broad characteristics is prone to wild inaccuracies. Different people value bits differently, and what matters most to me might not matter to you at all. That's why a pricing mechanism for bandwidth might be better than your ISP simply deciding what kind of traffic is important.