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Google Reveals More About Contextual Search

Started by cordblomquist · 10 months ago

Last month, Google slightly improved the relevancy of the ads it displays when you search for something. In addition to taking your last search into account, Google now also factors in your immediately-previous search. Then, a couple of weeks ago, Google released more information about ho ... Continue reading »

2 comments

  • "As Google pointed out in its comments to the FCC’s proposed behavioral ad rules, personal data of some form will have to be collected and used if the internet is ever going to improve."

    change to- "personal data of some form will want to be collected and used if ad click-through rates are ever going to improve."
  • Advertising is a key source of funding for lots of excellent original websites like ArsTechnica. Better click-through rates helps spur new sources of news and commentary online.

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